TMA game \\\\\\\"Snake Royale\\\\\\\"
About the project and task
Development of a competitive Telegram Mini App in the multiplayer battle royale genre. The idea of the project is to rethink the classic “Snake” into a PVP arena format with a real economy and competitions on USDT.
The main challenge was to design and implement a user-friendly GameFi interface and create a fast, low latency game engine for smooth multiplayer matches.
We completely designed the UI/UX, wrote a high-performance engine, configured the server architecture for high loads and integrated a secure room system with withdrawals in USDT.
We owned the product end to end, covering UX/UI and development of a production-ready Telegram Mini App with its core flows and states.
- 120K+
- Active Players (MAU)
- < 30ms
- Game Engine Latency (Ping)
- 99.9%
- Uptime at peak loads
Prewarm room is always ready
The system constantly maintains a reserve prewarm room: its process is already running, but it does not accept players and is not part of the public pool.
When the active room reaches its peak load - more than 80% of the available capacity - the backup room immediately goes into public mode and begins accepting new players without waiting for the server to start.
After switching, the room daemon automatically creates and launches a new prewarm room, restoring the reserve for the next peak.
View demo
Creation of a full set of promotional materials and SMM content for the launch of Snake Royale in order to attract the GameFi audience and ensure high conversion to installs.
Our task was to develop a visual concept for promotional creatives for Instagram, TikTok and Telegram, focused on excitement, dynamic PVP and withdrawal of funds in USDT / TON.
We designed and implemented a series of banners, event templates and short videos focusing on key mechanics: absorbing spheres, finding a portal and withdrawing winnings.
We went beyond the visual concept and built launch-ready game mechanics, interfaces, states, and user flows.
- $0
- Direct acquisition costs (UA)
- 3.8x
- Increase in CTR of advertising creatives
- 65%
- Conversion from click to launch TMA
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